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Designing scalable products with measurable business impact.

Hi! I’m {{ profile.shortName }}, a Product & UI/UX Designer with {{ profile.experienceYears }} across B2B SaaS, Fintech, and Marketplace products. I specialize in turning complex system workflows into intuitive, high-converting digital experiences.

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SELECTED WORK

Case Studies & Shipped Products

Deep dive into end-to-end design journeys, from qualitative discovery and system architecture to high-fidelity execution and validated business outcomes.

DESIGN CRAFT

Core Competencies & Methodology

A rigorous approach combining user-centric empathy, systems thinking, and data validation to deliver scalable business value.

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CAREER JOURNEY

Experience & Leadership

Over 8 years driving product design across tech companies and empowering the next generation of Indonesian design talent.

Product Design Roles

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Mentorship & Academic Impact

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Location: {{ profile.location }}
Experience: 8+ Years
Focus: B2B SaaS, Growth & Systems
ABOUT ERIC

Bridging user empathy with measurable business strategy.

"Great product design is never just about clean aesthetics; it's about solving real human frictions while creating sustainable business growth."

Over the past 8+ years, I’ve had the privilege of designing products that impact hundreds of thousands of users across fintech, hiring platforms, education, and retail.

I excel at untangling ambiguous, complex problem spaces—collaborating closely with Product Managers, Engineers, and Business stakeholders to shape product vision and execute pixel-perfect, accessible solutions.

Outside of day-to-day product craft, I actively mentor aspiring designers through nationwide programs, sharing methodologies on how to build user-centered products that scale.

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GET IN TOUCH

Let’s build products people love and businesses thrive on.

Whether you are looking for a Senior / Lead Product Designer, need consultation on complex SaaS architecture, or simply want to connect—I'd love to chat.

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Professional Network linkedin.com/in/ericpramadhana ↗