+23% Increase Premium Purchase by Improving Binar Apps Onboarding Experience
My Role
Senior Product Designer
Duration
2 weeks
Team
1 PM, 1 Engineer, 1 PD
Focus
Revenue, Conversion, User Experience
The Problem
The app uninstall rate reached 45% within 7 days of installation.
Validation The Problem
- The onboarding process was the main contributor to user drop-off.
- Around 27% of users dropping off.
Why This Project Matters
- Directly impacted revenue.
- Reduced Weekly Active Users (WAU) and Monthly Active Users (MAU).
Research
Below are some of the key feedback insights gathered from those interviews:
Design Decisions
Design Explorations
80%+ of users preferred Option 3 and felt confident with their choice.
Impact
Within 1 month post-launch:
+49%
reduce the drop offs
+23%
Increase premium purchase
This demonstrates that personalization, when visibly applied, can simultaneously improve retention and conversion — turning onboarding from a friction point into a monetization driver.