A Product Designer with 8+ years of experience building B2B and consumer products across fintech, marketplace, and AI.
Experienced in guiding small design teams, mentoring designers, and driving alignment across cross-functional stakeholders to deliver high-impact solutions. Strong track record in simplifying complex systems and shaping end-to-end product experiences—from discovery and strategy to execution and iteration.
Proven in driving measurable business outcomes, including increasing conversion from leads to sales-qualified leads by +46% through optimizing package offerings and reducing decision friction, as well as enabling operational efficiency and business scalability across multiple products. Combines user-centered thinking with business strategy to deliver solutions that are both intuitive and impactful.

Phone: +6282223561977

Email: ericpramadhana@gmail.com

Linkedin: linkedin.com/in/ericpramadhana